Mexico Reporter

Dr. Simi is the mascot for chain of discount pharmacist shops here in Mexico, but he’s a lot more than that. Based roughly on the founder of Farmacias Similares founder Victor Gonzales, the marketing strategy has developed a cult following.

People dressed in Dr Simi costumes dance outside the highstreet pharmacies. He’s an easy target and the temptation proves too much for some. A search on YouTube reveals a myriad of films capturing people knocking over Dr. Simi and then running away. Here are just a few:

http://www.youtube.com/watch?v=4C1fwGmz6sk

http://www.youtube.com/watch?v=gdm3M5fqEb0

http://www.youtube.com/watch?v=Vm4xAAomQq0

http://www.youtube.com/watch?v=nxlnptq1mMU