California reclaimed by Mexico? That’s the Absolut truth
MexicoReporter | Apr 03, 2008 | Comments 239
Your humble correspondent was tickled to see this poster advertising campaign running across Mexico City this week.
Absolut’s global advertising agency TBWA, and in this case their Mexican branch TERAN\TBWA, came up with an excellent, geographically specific angle.
The agency makes a play on Mexico’s ambiguous, love/hate relationship with its northern neighbour the United States. A map of the top half of the Americas is displayed, only in this version California, Arizona, Texas, New Mexico and other northern states remain part of Mexican territory, as it was before Mexico lost out to the US in the Mexican-American war.
Given Mexico’s national sense of pride and the often cited fact that California, as we know it now, once belonged to the Mexicans, the campaign will be warmly and no doubt humorously received south of La Frontera.
MexicoReporter assumes that Absolut is unlikely to run this campaign north of the border, but what if it does?……
Filed Under: absolut • advertising • media • mexico • united states
As a Mexican I can say that this is a very risky way to make money…besides as everybody knows how patriot north americans are. But you “gringos” have to understand that nobody is trying to steal you, it is a fact that mexicans are not a good administrators, we have missed our property sense and patriotism, most of us are lost in a bubble trying to live,eat and Think!like you.
Sogood for Absolut !!!
In an absolut world, evolution would break up the lower part of North America, i.e. Mexico, from the rest of the Americas and send it to China where they will be treated lower than the Tibetans, though I would like to free Tibet.
Excelente! Muy bien Absolut, nos llenaste de orgullo y nos recordaste lo que realmente es nuestro y nos robaron. Si te pones a analizar la situación, ¿quien invade a quien? JAJA
ABSOLUT MEXICO!!!!!!
y a quien no le guste, que ch’*-=e a su madre
Viva México
Absolut has really pulled a good one this time. I am from Texas and this ad is deeply offensive. Namely because we kicked Santa Ana’s A*^ and he signed TEXAS over to TEXAS himself. And as I recall in the US/Mexico war the United States kicked Mexican A*^ all the way down to Vera Cruz. We took it and should have kept it but gave it back. How many times has a country got their A&%^ kicked in a war and then got their stuff back? How ’bout NEVER! Now if the Mexicans want that land back- COME TAKE IT!!
How many Mexicans can afford Absolut anyway? That crap must be really cheap there.
You people are pathetic! It’s so typical of people to get the competely wrong idea! “I’ll never drink absolut again blablabla!” IT’S AN ADVERT TO MAKE MONEY! idiots!
You deserve to be reinvaded
U morons, you’re full of sh*t, I’m mexican, and I can say, history is not what is written by man, and facts are pretty much different from what you know or you think you know. My country ain’t crap, is just in a bad time for almost everybody, in fact I believe that U.S.A. is going to enter in the same trouble that us.
Anyway, this is only an advertisement, it means nothing for a lot of mexicans like me, I don’t like your contry, I don’t like to work there, because you think we are crap compared to us, you think we stole your jobs, when no one stoles nothing, mexicans go there to work hard and make money for their childrens, that ain’t stole, and we already take back those states, how many people do you know for example in California, who speak spanish? Duh!
Thank God we took off Texas. House of the worst terrorist in history
WOOOOWWW !!!! GREAT ADD !!!
AMERICANS THEY FEEL INSULTED BY THE ABSOLUTE ADD !!! NOW THE GOT A TASTE OF THE CRAP THEY GIVE TO OTHER NATIONS.. THEY NAME “MACEDONIA” A SLAVIK EX YUGOSLAVIK PROVIDENCE AGAINST GREECE . THEY HAD NO PROBLEM TO SUPPORT THE STEALLING OF OUR HISTORY , OUR CULTURE, AND THEY SUPPORT THE UNBELLIVABLE CLAIMS OF THE SKOPIANS , JUST BECAUSE HAPPENT AT THE CURRENT TIME TO HAVE SOME INTERESTS ON THE AREA …
SAME THING HAPPENT TO THEM NOW AND THEY WANT TO STOP BUYING THE ABSOLUTE VODKA.
I HOPE THEY WILL GET THE LEESON THIS TIME AND STOP TO HURT OTHER COUNTRIES.
GREAT ADD !!!!
Great Add!!
DO YOU REMEMBER KOSOVO???
YOU SUPPORT THE BARBARIAN ALBANIANS TO TAKE THE KOSOVO AWAY FROM SERVIA , BUT YOU CRY OUT LIKE LITLE BITCHES NOW THAT SOMEBODY CLAIMS SOMETHING “YOURS” (IT IS NOT YOURS ANYWAY , IS TAKEN BY FORCE FROME MEXIKO. BUT THE TIME COMES AROUND AND IN A FEW YEARS MEXICANS WILL BE MORE THAN WHITES IN THOSE STATES AND THEN YOU WILL TAKE A GOOD TASTE OF THE FEELINGS THAT SERVIANS HAVE NOW.
GREAT ADD!!!
What did Mexico do with the $5,000,000 we paid them for that part of the country…..buy Swedish Vodka?
I think not. Perhaps Tequila…Yes Tequila.
And Absolut sucks anyways. I bought Absolut Citron to try in some drinks and I still have 3/4 of the bottle left. When someone orders Absolut now, I tell them we are out. My boss hasn’t quite yet noticed how Absolut sales are waaaaay down. LOL Viva La Goose!
How much did the Albanians legally pay for that to happen?
Can you say nothing? Learn your history. Your ignorance is a slap in the face to all decent, and educated Serbs.
I bought my home in 1989 for $110,000 and sold it in 2002 for $135,000. Within 2 years afterwards, the value was $325,000.
What was I thinking? I want it back now.
I can’t wait to go back and reconquista it soon.
Wow, lots of Absolut venom here. I heard that Absolut will be making amends by running an ad in the US:
“In An Absolute World” – With a picture of Iraq and Afghanistan as part of the United States.
I’m sure that will even things out.
This ad campaign is hilarious – go Absolut!
It is believed that the first Native Americans arrived during the last ice-age, approximately 20,000 – 30,000 years ago through a land-bridge across the Bering Sound, from northeastern Siberia into Alaska. Eventually making there way south.
From Siberia into Alaska!!! How is this possible?? I thought the land belonged to Mexico.
You didn’t owne it! Looks like MECHA needs to go back to the drawing board. Will they?Absolutely not. The Native Americans who had absolutely no ties to Spain or spoke a word of Spanish owned that land. If your going to point the finger at America you need to point the finger at yourself. LaRazza and MECHA need to study their history a bit better.
I lost count the number of people on this posting who have said they are not drinking Absolut anymore because it is crap. If it is so bad, why are you people drinking it? Maybe no taste? It would explan in the neanderthalic comments. Scraped knuckles anyone?
You guys should just go back to your crummy American beer and “freedom fries”!
jajaja!!
que bueno. q se enojen todos los gabachos. ha!!
y sisi asi deberia de ser.
“Now why don’t you look down
to where your feet is planted
That U.S. soil that makes you take shit for granted
If not for Santa Ana, just to let you know
That where your feet are planted would be Mexico
Correcto!!!!”
http://www.youtube.com/watch?v=qcwaDYc1IWY
We Americans have a really odd version of reality. It is my opinion that Americans and our government are no morally better and no morally worse than any other world power in the course of the last 3,000 years. Sorry to burst your bubble people, but the following things did occur in our country: slavery, the systematic, genocidal removal of Indians from their native lands, the Espionage Act, Jim Crow Laws, the internment of American citizens in concentration camps during World War II, the Mai Lai Massacre, the Abu Ghraib and Guantanamo Bay Prisoner Abuse Scandals, Nixon, and the Village People.
If this is such a great country, then why do people refuse to acknowledge, learn about and accept such basic, irrefutable truths about our nation’s past? I don’t get it. My opinion is that the U.S. is a great country — warts and all. I know this for a fact, because I’ve been to some sordid third world countries where things are truly f****d up and where there is no opportunity for people to make better lives for themselves.
As for my opinion about the Mexican-American War — I agree with the opinion of the vast majority of professional historians and Ulysses S. Grant who called the Mexican-American War “one of the most unjust ever waged by a stronger against a weaker nation. It was an instance of a republic following the bad example of European monarchies, in not considering justice in their desire to acquire additional territory.”
We provoked Mexico into a war they could not win, and in settling the terms for the outcome of that war, we forced them to “sell” the land to us by “making them an offer they couldn’t refuse.” (FYI: that last quote is from the Godfather where Michael Corleone states the following about the famous singer Johnny Fontane: “Michael: …Well when Johnny was first starting out, he was signed to a personal services contract with this big-band leader. And as his career got better and better he wanted to get out of it. But the band leader wouldn’t let him. Now, Johnny is my father’s godson. So my father went to see this bandleader and offered him $10,000 to let Johnny go, but the bandleader said no. So the next day, my father went back, only this time with Luca Brasi. Within an hour, he had a signed release for a certified check of $1000.”)
What do I think about the add? It really doesn’t make me that angry, to tell you the truth. I do, however, think the add provides us an excellent opportunity to learn something about our nation’s rich history. And, at the expense of sounding like an incorrigible redneck, there is no way that we are giving this land back to Mexico anyhow — so what’s the fuss?
DPH…. You are probably one of the most intelligent person on this site. Wake up America!
We can do and say anything we want in the name of patriotism but we cannot do it forever. There is a higher power, therefore when it’s our time, it will be our time. Know what? There is nothing that we are going to be able to do about it. Americans better wake up!!!
Way to go Andy. Another honest and intelligent American. ………………There is still hope for Americans.
Americans you have such a long way to go. You all sit on your pompous backsides bragging and being proud of all the illegal wars you have started and claimed to have won. All the blood you have shed, all the natural resources you have stolen and all the free labour you have taken. As a result you have become rich. Yes rich and proud.
Picture a family of say 5 children, America being one of the children. Behaving the way America behaves towards the other children and becoming the bully that America is what exactly does America have to be proud of. This child, “America” may grow up to always get and have whatever he/she wants whenever he/she wants, but at what cost. No matter the career this person ends up having and the power he/she acquire, it this what life is really about?
America you profess to be so successful and powerful yet psychologically your self esteem must be extremely low for you to have to pick on the weak and downtrodden to feel good about yourself. HOW did youbecome so rich and successful? HOW? HOW? Be honest Americans, HOW? There are repercussions in life for all we do. Remember the sins of the fathers. America your fowls will one day come home to roost. It won’t be terrorism either. Terrorism is the least of America’s problem. GOD is bigger than that. The same God you all call upon to “Bless America”. You all are such hypocrites.
Raymond G…… I salute you!
What’s more offensive? This particular Absolut ad or Budweiser’s ongoing “King of Beers” platform? Now that is something of grave concern – Budweiser stating they are the best. And, anyway, it is really Budvar. The recipe was stolen from the Czechs.
annie lopez: que pendeja eres, no vengas nunca mas ni a ver a tus abuelos los cuales se fueron a pizcar algodón allá para que ahora tu te creas gringa. Naca de mier..
We need another EL ZORRO to defeat gringos in California.
California México in a near future. jajajajaja
As an Anglo, a lawyer, living in Texas, I’m the target and I have to say I thought the ad was funny. I think people are taking themselves and beer ads just a little too seriously if they think this was anything other than a pretty funny ad. We’d all be a lot better off if we’d all just lighten up a little.
That being said, I do hope to see a Lone Star Beer commercial with Texas drawn to proper proportions, which is to say that outside of the northeastern seaboard we’d pretty much rule.
Since when the US is a country of law? 1776?, 1830?, 2007? The fact is, the USA took something it did not belong to them. Puerto Rico was colony, Mexico was a republic. Mexico did not have the luck of France in 1940, or the luck of Quwait in 1990. Or the luck of Vietnam in the 60’s. These country got help to expel the invaders. Sooner or later countries that anexate foerign territories will definitely pay.
since when americans care so much about the ads displayed in mexico?, why do u even bother to comment here?, its just a joke people, i live just south of the border and here no one really cared about the ad, it was just funny, and what makes it so funny is the tantrum americans are showing, get over it, we know california is you problem now not ours
hey gringos dont get mad. were taking over little by little in the next 100 years will be the majority in this states and yall cant do anything about if. so get used to it were taking over were reclaiming our old states yall in the other hand yall are old and dying. we have the youth and the power to populate all this. gringos yall took our lands in the 1840s those lands were the future of mexico the future of our people. probably if the usa wouldnt have taken those lands they would never had become the country that is.and talking about that argument of spain took from indians and mexico from spain. gringos yall are purely alien to this continent at least we mexicans have indian blood and spanish blood. yall are just mixed people from all over europe. dont worry this will be mexico again. learn some espanol and get used to seeing us here becuase were not going nowhere hahhahahha man i wish el zorro and pancho villa were here so he could kick you out of the southwest hahhah viva mexico viva la rencoquista gringos get used california mexico los angeles mexico hahhahahhahahahha
Then, when you have taken over Calif you can run it just as good as you run Mexico now. And everybody knows how well run Mexico is.
I’m enjoying living here while I can because when the Mexicans take over it’s all going to turn to shit – just like Mexico is now.
Screw you sucking gringos, Que viva mexico y los latinos. You GRINGOS stole our states! Go Absolut Vodka! Aprende como hablar, escribir y leer en espanol pinche gringos pendejos, a la verga con ustedes! This country will be ours again putos crackers, this is for the Mexicans and Latinos. Arriba las chivas!
Love the ad!! My family’s been in California for generations – post revolution. Don’t understand all the fuss, but hey, Estadounidenses think that they own the world, and that it’s always been so. I say screw ‘em if they can’t take a joke. Get a life!!
Que viav la raza. Just kidding. Sort of.
I’m still drinking Absolut.
Estadounidenses just don’t get it and probably never will. The US government stole 40% of Mexico with the Treaty of Guadalupe signed at the end of the Mexican-American War. Pure and simple.
Just like the war in Iraq and Vietnam, US citizens were fed lies and exaggerations to get the war-juices flowing and the troops moving.
And opposition to the war was broad and strong. Most northern and southern Whigs, including Abraham Lincoln, opposed the war.
Lincoln stated “This war is a nondescript…. We charge the President with usurping the war-making power… with seizing a country… which had been for centuries, and was then in the possession of the Mexicans…. Let us put a check upon this lust of dominion. We had territory enough, Heaven knew.” (http://en.wikipedia.org/wiki/Mexican-American_War)
And Tejas? Those ‘heroes’ – including those at the Alamo – were doing the bidding of the southern US slavocracy in expanding slavery, which was illegal in Mexico, as it was becoming more unpopular in the US.
Just another sordid chapter in US history. And only ignorant fools would think otherwise.
Funny ad. On the other hand many of the comments seem to describe that are offended. Many don’t said why. Others describe the corruption and poverty that occurs in Mexico. I suppose that you should visit the devastated zones that were hit by Katrina to realize how stupid you sound to believe that US has no poverty and has first world service… I guess you have never needed medical care.
IF YOU KNOW THE HISTORY YOU MUST KNOW WHAT THE MAP MEANS….
MEXICANS WERE THERE BEFORE AMERICANS STOLE THE LAND… MEXICANS ARE NOT ALLIENS THERE.
WE DESERVED THAT LAND, WE WORK FOR IT.
BIEN POR EL ANUNCIO, MUESTRA EL OTRO LADO DE LA MONEDA . VIVA MEXICO, VIVA LATINO AMERICA!
Ok, ok, problem is a misunderstanding in history. What happened in 1836 (texan revolution) and in 1848 (mexican american war) and 1853 (La mesilla purchase) is not in our hands. we are in 2008 and the current situations is a land shared by mexicans and americans , it is the destiny of those lands, history marks them as a shared land, but with Government belonging to the smartest part.
People’s roots can’t be changed as easily as a funny add…
And…as I had to learn english and work for an english company and I am mexican…I like this “shared land” …
I feel proud of my spanish, but I also enjoy english…
Asi que ponganse a leer historia, sientanse orgullosos si viven en alta california, arizona, nuevo mexico o tejas….que ni los gobiernos pueden cambiar a su gente, las ciudades se llaman como se fundaron originalmente…y la vida sigue….
if you have any doubt please contact me
estrelladfg@hotmail.com
Greetings / Saludos
To all the stupid people that say Mexico is poor and it wold have run the other states to bankruptcy too. Look at USA now! You have now only four days of school a week! All because there’s not enough money for gas! I’m sorry but you can’t go criticizing other countries like that. There are ups and downs and our country is a lot cheaper than yours. While yours has better health benefits.