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Sparks continue to fly over Absolut ad

Since the publication of the Absolut Mexican ad campaign story, the comments have been flooding in and controversy around the campaign has been growing. You can see MexicoReporter.com’s 130+ comments here and comments on the La Plaza post, which have pushed past the 7000 mark, here.

Here’s an update on La Plaza with some more detail about the fallout, and Absolut have tried to address the mountain of complaints rolling in about the ad:

‘We have received many comments on an ad showing what an ABSOLUT world would look like from a Mexican point of view. We are sorry if we offended anyone. This was not our intention. We will try to explain. Though you may not agree, I hope you understand’

Vote on the ad here.

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Filed Under: absolutadvertisingciudad de mexicocultureillegalimmigrationmediamexicopolitics

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About the Author: MexicoReporter.com is the personal website of Deborah Bonello, a multi-media journalist based Mexico City. Deborah is a freelance journalist who spends the majority of her time working as a contract blogger, news assistant and video journalist for the Los Angeles Times Mexico City bureau. The views presented here do NOT represent those of the Los Angeles Times.

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