July 6th 2013 — On a recent rainy Sunday morning in a Mexico City neighborhood, people lined up under their umbrellas with bags of empty milk cartons, plastic bottles and cardboard at their feet.
The rain did nothing to dampen their enthusiasm for the Mercado de Trueque, or barter market, where recyclable materials are exchanged for points then used to buy organic food and products.
“It’s great because a lot of the time one doesn’t know what to do with all of this stuff and I think it’s really irresponsible to just throw it away,” said Maria Fernanda Vasquez, a photographer huddled under an umbrella with her friend Mina Moreno.
Moreno added: “We need to give a little something back to Mother Earth.”
The Mercado de Trueque is among a slew of green initiatives that have been launched by the capital’s left-wing government in recent years to clean up this smoggy metropolis of 20 million people, which was considered the world’s most polluted city some 20 years ago.
The monthly market, which was inaugurated last year, aims to raise awareness about the value and use of items that would otherwise end up in landfills, and is growing in popularity in a city that generates more than 12,000 tons of trash per day.
The recyclables brought to market by people are weighed by an army of apron-wearing helpers, and then heaped onto waiting trucks to be transported to a local recycling company.
Market-goers are rewarded with green points, a bespoke currency, depending on the quantity of materials they bring in. They then take their points next door to a produce market to spend on food and other products on sale.
The scheme means no one goes away empty-handed after bringing their trash in for recycling. It was the first time Andrea Gutierrez and her boyfriend Alan Riestro came to the market loaded with newspapers and plastic bottles.
“We bought radishes and cottage cheese, and still have 40 or 50 pesos (US$3 or US$4) left to spend,” said Gutierrez at a recreational center within the site of the 1968 Olympic village.
Local producers also benefit. They sell all of their produce to the government, and then bring them here for exchange.
Pedro Jimenez, a local producer who was manning his stall of cauliflowers, said: “It’s good for us because the government pays above the normal market price (for our products).”
Last year the project collected more than 170,000 tons of recyclable materials.